Position Details: Marketing Manager

Description:

Key Responsibilities:

Develop and execute comprehensive marketing strategies aligned with the organization's business goals.
Build and strengthen the company's brand identity across digital and offline platforms.
Plan and manage digital marketing initiatives, including social media, website, email marketing, SEO/SEM, and paid campaigns.
Drive lead generation activities and work closely with the sales team to convert marketing-qualified leads into business opportunities.
Develop and manage marketing content, including brochures, presentations, case studies, newsletters, website content, and social media creatives.
Plan, coordinate, and execute marketing campaigns, corporate events, webinars, exhibitions, and promotional activities.
Conduct market research and competitor analysis to identify emerging trends, customer needs, and business opportunities.
Prepare and manage the annual marketing budget while ensuring optimum utilization of resources.
Monitor campaign performance, analyze key marketing metrics, prepare MIS reports, and recommend improvements to maximize ROI.
Collaborate with internal departments, external agencies, partners, and stakeholders to ensure seamless execution of marketing initiatives.
Stay updated with industry trends, emerging technologies, and best marketing practices to drive continuous improvement.

5–8 years of experience in Marketing, preferably in IT Services, System Integration, Cloud, Telecom, or B2B Technology.
Strong understanding of brand management, digital marketing, campaign planning, and lead generation.
Experience with SEO, SEM, Google Analytics, CRM tools, email marketing, and social media platforms.
Excellent communication, presentation, content development, and stakeholder management skills.
Strong analytical mindset with the ability to interpret marketing data and drive business decisions.
Proven ability to manage multiple projects, budgets, and cross-functional teams effectively.